Correctly Recognize Children's Cosmetics Logo "Little Golden Shield"

In December 2021, the State Food and Drug Administration released the children's cosmetics logo - "Little Golden Shield", which aims to improve the recognition of children's cosmetics and protect consumers' right to know. However, some cosmetic producers and operators linked the "Little Golden Shield" logo to publicity terms such as obtaining national approval and quality certification when promoting their products, intentionally confusing the meaning of the "Little Golden Shield" logo. Here, consumers are reminded to pay attention:

1. "Little Golden Shield" is not a product quality certification mark

The "Regulations on the Supervision and Administration of Children's Cosmetics" implemented on January 1 this year stipulates that children's cosmetics should be marked with the children's cosmetics logo ("small golden shield") stipulated by the State Food and Drug Administration on the display surface of the sales packaging. "Little Golden Shield" is a distinguishing mark that distinguishes children's cosmetics from other confusing products such as adult cosmetics, disinfection products, toys, etc. Non-children's cosmetics shall not be marked with this mark. It should be noted that my country implements strict supervision on children's cosmetics, which is mainly reflected in the higher regulatory requirements for product formulation design, safety assessment, and production conditions of children's cosmetics. Before the listing of children's cosmetics, except for sunscreen products, which must be registered, other categories of products must be registered. The label "Little Golden Shield" on the cosmetic packaging only indicates that the product is a children's cosmetic, but does not mean that the product has been approved by the regulatory authorities or certified for quality and safety.

2. The meaning of "Little Golden Shield"

Children's cosmetics refer to cosmetics that are suitable for children under the age of 12 (including 12 years old) and have the functions of cleaning, moisturizing, cooling the body, and sun protection. By marking words such as "applicable to the whole population", "for the whole family" or using trademarks, patterns, packaging forms, etc. to imply that the users of this cosmetic include children, it shall be managed as a children's cosmetic.

The logo of children's cosmetics - "Little Golden Shield", is intended to express the joint efforts of all social parties, including the drug supervision and management department, to continuously improve the quality and safety of children's cosmetics, provide a good growth environment for infants and children, and protect and care for children. grow healthy. The logo adopts the shape of gold and shield as a whole. The gold color reflects the healthy, lively, optimistic and positive state of children; The center is the image design of children with open hands, emphasizing the firm determination to protect the healthy growth of children.

    3. Please pay attention to "Little Golden Shield" when purchasing children's cosmetics

According to the announcement of the State Food and Drug Administration on the issuance of the "Regulations on the Supervision and Administration of Children's Cosmetics", from May 1, 2022, children's cosmetics applying for registration or filing must be marked with "Little Golden Shield"; children who have previously applied for registration or filing Cosmetics, if the labeling is not carried out in accordance with the regulations, the cosmetic registrant and filing person should complete the product label update before May 1, 2023. This means that more and more children's cosmetics marked with "Little Golden Shield" will appear in the market; all children's cosmetics produced or imported after May 1, 2023 will be marked with "Little Golden Shield". Parents and friends, please pay attention to the "Little Golden Shield" logo when purchasing children's cosmetics, and also correctly understand the meaning of "Little Golden Shield".